CRM
2 growth plans synthesised for CRM founders. Each plan combines 2–3 growth mechanisms against the founder's specific constraints.
2 case studies 4 mechanisms applied last sync 2026-05-13
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Real Estate Teams
Reach the Next 5 Real Estate Teams Without Another Cold-Email-and-Loom Sunday
Real estate agents don't live on Reddit /r/SaaS. They Google their state's MLS rules the week they're CRM-shopping. One canonical reference page wins that moment.
- TACTIC
- The 14-State MLS Reference Atlas — the page agents share when somebody asks 'does this CRM work in my state?'
- VECTORS
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resource-019-structured-data-assetStructured data assetpos-001-context-dependent-value-add-engagementContext-dependent value-add engagement - TIMELINE
- Week 1 build + seed; Weeks 2–4 scale to 18 states and Inman placement; Month 3 revenue from organic ranking · Signal by Day 14
- STAGE
- solo · <$1K · $0-10K
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Recruiters
How a Solo Recruiting-CRM Founder Wins the 'Bullhorn vs Loxo' Search Without a $5K Sales Team
Six months at $4.1K MRR and one comparison post you wrote on a Saturday converted four customers at $0. Publish the matrix Bullhorn's legal team will never approve.
- TACTIC
- The Boutique Recruiting Stack Matrix
- VECTORS
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struct-033-tool-page-category-dominanceTool Page Category Dominancelever-015-hub-spoke-content-architectureHub-and-Spoke Content Architecture - TIMELINE
- Week 1 launch; Weeks 2–4 spoke expansion plus first newsletter recap; first PMF read at end of Month 2; SEO flywheel revenue accrues Months 2–3 · Signal 14 days
- STAGE
- solo · <$1K · $0-10K
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